Last updated: 23.02.2026
This Privacy Policy explains how Apecto.Services LTD (“Apecto.Services”, “we”, “us”, “our”) collects, uses, stores and protects personal data when you use our websites and newsletter services, including:
Anime Mail (anime-mail.co)
We Fluent (wefluent.co)
Both products are fully digital newsletter services delivered online (email/web). We offer free newsletter editions and may offer optional paid subscription editions with additional content and/or deals. Paid subscribers can cancel anytime.
We process personal data in accordance with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) (as applicable).
Apecto.Services LTD is the data controller for the personal data described in this Privacy Policy.
Company name: Apecto.Services LTD
England & Wales (Company No. 16978983).
Address: 484–512 Forest Road, London E17 4NZ, United Kingdom
Email: hello@apecto.service
If you have any questions about this policy or your personal data, please contact us using the details above.
This policy applies to personal data collected through and for:
anime-mail.co (Anime Mail)
wefluent.co (We Fluent)
Related signup forms, payment pages, emails, and support communications operated by Apecto.Services LTD
It also applies when you:
sign up for a free newsletter,
subscribe to a paid newsletter edition,
contact us,
visit our websites,
interact with our emails.
We may collect the following categories of personal data.
Contact details (e.g. email address, name if provided)
Account/subscriber details (e.g. subscription tier, signup date, cancellation date)
Preferences (e.g. newsletter topic interests, language/content preferences)
Support communications (messages you send us)
If you subscribe to a paid edition, we (and/or our payment processor) may process:
subscription status (active/cancelled)
plan type and billing period
payment confirmation data (e.g. transaction ID, subscription ID)
billing events (renewals, failed payments, refunds where applicable)
Important: We do not intentionally store full payment card details on our own systems. Payments are handled by third-party payment providers.
When you use our websites or emails, we may collect:
IP address
browser and device information
pages visited and referral source
timestamps
email opens/clicks (where supported by your email client and our email platform)
We use personal data to:
provide and deliver our free and paid newsletters;
manage your subscription and account (including renewals and cancellations);
process and verify payments through payment providers;
personalise newsletter content and preferences;
send service-related communications (e.g. signup confirmations, billing notices, policy updates);
respond to support requests;
improve our websites, newsletters, and user experience;
monitor performance, security, and fraud prevention;
comply with legal, regulatory, tax, and accounting obligations.
Under UK GDPR, we rely on one or more of the following lawful bases:
Where processing is necessary to provide a service you requested, including:
delivering paid newsletter editions,
managing your subscription,
handling renewals/cancellations.
Where required, including:
sending certain marketing emails to non-customers,
use of non-essential cookies or similar tracking technologies (where applicable).
You can withdraw consent at any time (for example, by unsubscribing).
We may process personal data where necessary for our legitimate interests, including:
running and improving our newsletter services,
analysing engagement and deliverability,
fraud prevention and platform security,
managing customer support.
Where we rely on legitimate interests, we consider and balance your rights and interests.
Where we must process data to comply with legal obligations, such as tax/accounting record-keeping and responding to lawful requests.
As a newsletter business, we send email communications. We aim to do this in compliance with PECR and UK data protection rules.
When you sign up, we use your email address to send the newsletter(s) you requested.
If you subscribe to a paid edition, we may send:
the paid newsletter content,
essential service messages (billing, subscription changes, account notices),
related communications connected to your subscription.
You can unsubscribe from marketing/newsletter emails at any time by:
clicking the unsubscribe link in the email, or
contacting us directly.
Please note: even if you opt out of marketing, we may still send essential service emails relating to your paid subscription (e.g. billing, cancellations, security or account notices).
Our newsletters may include an optional paid subscription tier for additional editions/content and/or curated deals.
Paid subscriptions are processed through third-party payment processors.
We receive limited subscription/billing metadata needed to manage your service.
You can cancel anytime.
Cancellation will stop future renewals, and access to paid content will continue according to the billing terms shown at checkout (for example, until the end of the current paid period, where applicable).
Please check the checkout page and subscription terms for the exact billing and cancellation mechanics applicable to your plan.
We do not sell your personal data.
We may share personal data with trusted third parties that help us operate the business, such as:
email/newsletter service providers (for list management and sending emails),
payment processors (for subscriptions and billing),
website hosting providers,
analytics/performance tools,
customer support tools,
professional advisers (e.g. legal/accounting), where necessary.
We only share data where needed for legitimate business purposes and require service providers to process data securely and in line with applicable laws.
We may also disclose personal data:
if required by law or legal process,
to protect rights, safety, or prevent fraud/abuse,
in connection with a merger, acquisition, restructuring, or sale of assets (subject to appropriate safeguards).
Some of our third-party providers may process data outside the UK.
Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as:
UK-approved transfer mechanisms (e.g. IDTA / UK Addendum to SCCs), or
other lawful safeguards recognised under UK data protection law.
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal/accounting requirements.
Typical retention approach:
Newsletter subscriber data: retained while subscribed and for a limited period afterwards (including suppression records to respect opt-outs).
Paid subscription records: retained for subscription administration and tax/accounting compliance (which may require retention for several years).
Support enquiries: retained as needed to resolve issues and maintain business records.
Technical logs/analytics: retained for limited periods based on operational needs.
Where data is no longer needed, we delete or anonymise it where reasonably possible.
Our websites may use cookies and similar technologies for:
essential website functionality,
security,
analytics/performance,
user preferences.
Where required by law, we will request your consent for non-essential cookies.
Our emails may also include technologies that help us measure engagement (such as opens/clicks), subject to your email client settings and applicable rules.
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
These measures may include:
access controls,
secure service providers,
encrypted connections (HTTPS),
account and infrastructure safeguards,
internal process controls.
No system is completely secure, but we work to maintain protections appropriate to the nature of the data we process.
You have rights under UK data protection law, including the right to:
access your personal data,
rectify inaccurate or incomplete data,
erase your data (in certain circumstances),
restrict processing (in certain circumstances),
object to processing (including direct marketing),
data portability (where applicable),
withdraw consent where processing is based on consent.
To exercise your rights, contact us at: [Insert privacy email]
We may need to verify your identity before responding. We will respond in accordance with applicable legal timeframes.
Our services are not intended for children under the age of 13 (or older where local law requires). We do not knowingly collect personal data from children in breach of applicable law.
If you believe a child has provided us with personal data, please contact us and we will review and take appropriate steps.
Our newsletters or websites may include links to third-party websites, stores, products, or services (including merchandise offers and affiliate links, where used).
We are not responsible for the privacy practices of third-party sites. We encourage you to read their privacy policies before providing personal data.
We may update this Privacy Policy from time to time to reflect changes to our services, providers, or legal requirements.
When we do, we will:
update the “Last updated” date, and
where appropriate, notify subscribers by email or via our websites.
If you have a complaint about how we handle your personal data, please contact us first so we can try to resolve it.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.